We created an entirely new wine brand from idea to shelf in under 1 year. Focusing on our target market of millennial women, we crafted a brand identity with a certain je ne sais quoi. Our muse was described as powerful magnetic and delightfully irresistible–blazing trails in a dream like world of her own. We carefully and thoughtfully partnered with brands like Drybar and high fashion house Rodarte. It was a 360 campaign that included branding, social, print, OOH, partnerships, packaging, web design and launch events.